[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Embed Stories in posts with new Instagram feature

Capitalising on the popularity of posts and Stories, Instagram is bring a new form of cross-posting to how you publish Stories…in posts. Post while you Story Users will find they can embed previous posts from their Instagram feed directly into Stories as a part of the latest update. What’s interesting? The idea wasn’t lifted from […]

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Bitmoji-style comes to Facebook

Facebook is introducing cartoonish avatars that users can create and customise, a popular feature across many platforms. Cartoon You The new feature was recently spotted within the code of Facebook’s latest Android app, allowing users to send avatar-inspired stickers via comments and messages. The avatar system has yet to begin testingm but Facebook invested heavily

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Martech Mashup: Google Analytics 360 Update

Google is launching ‘Advanced Analysis’ tools on its Analytics 360 platform. It brings three new techniques to better understand your website data: Exploration, Funnel Analysis, and Segment Overlap. Advanced Analysis: Exploration Exploration allows you to drag-and-drop variables into your analysis mix. Analytics 360 will then auto-generate visualisations to help you make sense of it all.

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