In the wake of Facebook’s recent data scandal, advertisers are reluctantly maintaining their same budgets through Facebook marketing services. Facing the music Since the reveal of Cambridge Analytica’s dodgy data harvesting of (at last count) 87 million Facebook users, marketers are continuing to promote through the social network, but have concerns moving forward. Two […]
Marketers continue, cautiously, with Facebook Read More »
Instagram is striving to compete with major online shopping services with the release of its own payment platform. Insta-booking Instagram is currently testing a new payment feature to allow selected US and UK business accounts to accept payments traditionally used for booking restaurant reservations, salon appointments, and movies. Regarding shopping, users may have already noticed
Instagram wants to buy your next Movie Ticket Read More »
YouTube is looking to get in on the music streaming industry, and it wants to do so with ads galore to encourage paid subscription. Pay for peace YouTube is opting for a business model as classic as it is annoying, bombarding free users with so many ads that they’ll want to pay for music. Lyra
YouTube wants in on Music Read More »
The #deletefacebook movement has gained momentum from concerns for fake news and nefarious corporate data harvesting. But what could possibly replace Facebook? Does Google have the answer? Skeletal social After being famously declared ‘the walking dead’ in 2014, Google+ has persisted. Directionless, it’s plodded along with mindless zombie persistence. Much of G+'s original corpus has
Will Facebook woes boost Google+? Read More »
Some 70% of advertisers are confident that their web ads are on point. Adobe reckons they’re wrong. All of the ads, some of the time You can’t please all the people all the time, but better market research, selective targeting and message tailoring should be getting us close, right? Nope. Adobe’s State of Digital Advertising 2018
Adobe: the irrelevance of online ads Read More »
Last year Facebook started a test giving users more background info on where a news source originated. The platform is now expanding on that approach. Smarter reading Facebook’s own research as identified key information that users rely on to determine the validity of a news source, and are making it easier to verify articles. Along
Facebook users more Critical of News Read More »
LinkedIn has recently introduced filters and text styles, helping users streamline side projects as well as spice up videos fast and efficiently. Adding flare With the launch of filters last October, the reception was overwhelmingly positive and prompted the development of more options to stylise videos. New filters like “Work High Five,” “Side Hustle,” and
Filters and text come to LinkedIn Video Read More »
With over 2.5 million new Groups created on Messenger every day in 2017, Facebook is bringing more control to admin privileges. More power, more control Amongst the usual abilities of approving and promoting membership, Facebook is making it easier to add others to group chats with more options to set new defaults. Up to 250
Improvements for Messenger Group Chats Read More »
Snap Map remains the primary focus of Snapchat’s business with its map-based redesign released in 2017. Search your surroundings Snapchat is bringing its map feature into the core design of the app and encouraging users to thumb through Snap Map posts easily and methodically, keeping up with the movements of friends, all thanks to the
Snapchat preps for original News Feed Read More »
Publishing platform Medium has debuted a new business model for readers to pay a monthly fee to gain access to exclusive and curated content. Bonus for a job well done Medium will be paying participating partners with revenue shares based on the metrics of time spent reading and shared “claps” by rewarding quality content. The
Medium pays bonus to Partners Read More »