In the wake of a few too many unflattering scandals, YouTube has announced a multi-million dollar investment towards ‘positive’ content creators. Changing the narrative Partnering with as many as 39 creators, YouTube's new push towards tolerance is focusing its talent base on spearheading racism, refugees, and stereotypes, just to name a few. YouTube’s two-year old […]
$5 million says YouTube wants upbeat content Read More »
How do consumers feel about the proliferation of chatbots on the web? A collaborative research project found that 15% of consumers engaged with a chatbot in the last year, and many more reckon they can be helpful. Why bot? Why not bot? Over half of consumers say chatbots can help with 24 hour service, instantaneous
Stat Attack: Chatbots and Consumers Read More »
Instagram is jazzing up content by rolling out Type, a feature which allows users to overlay text in different fonts and backgrounds. Not new, but new to Instagram Type is really a means to keep up with the Snapchat and Facebook fashion of adding a bit of the written word to any photo, album, or
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Dropbox isn’t shy about self-promotion, but they do tend to drop a few serious stats in to their marketing mix that keeps it interesting. Unboxing the features For a while, Dropbox has been looking to, at least partially, re-frame itself as a provider of forward-looking solutions to business problems. The functionality they’re focussed on now
Martech Mashup: Dropbox’s Future Proofing Read More »
Testing has begun on Watch Party, a feature that lets users watch videos together via Facebook Groups. Facebook Live gets more love When it comes to video on Facebook, live content simply gets more engagement than pre-recorded but users will be able to enjoy both. Just pick a video, a time, and go. Watch Party
Facebook Watch Party gets Test Run Read More »
A recent survey by investment firm Cowen has downgraded Snapchat shares by 5%, and predicts they will continue to lose ground to Instagram. All snaps must fade Cowen lowered its rating of Snapchat’s value, predicting a 30% drop in stock price over the coming months. Finance analyst John Blackledge is predicting investors prepare for shortfalls
Snapchat shares take a tumble Read More »
Apple’s iMessage will soon be releasing a new feature allowing consumers to communicate with businesses directly. They call it Business Chat. Business Chat has big partners Launching with top tier companies such as Wells Fargo, Lowe’s Hilton, and Discover, customers will be able to speak with business representatives through text and chat. Business Chat let
Business Chat launches at Apple Read More »
Here’s a report that may raise eyebrows among marketers: it turns out most consumers want brands to make a stand. Pick a side The study from Sprout Social canvassed 1000 adults in the US about the role of brands in society. The data reveals that 66% of consumers want brands to take public stands on
Stat Attack: Consumers want Brands to take a Stand Read More »
Snapchat has boosted the ability of install ads with quicker, deeper links and beefed-up analytics. App-le of your eye Install ads now let users swipe on an ad and be taken to a section of the advertiser’s app. Previously, swiping on an ad would take you to a web page, where you had to press
Snapchat Install Ads get better Links, Analytics Read More »
The long-awaited WhatsApp for Business has finally launched, and it’s looking pretty jazzy. What’s Up? The app is aimed at SMEs, and lets marketers create business-specific WhatsApp profiles. These will feature a business description, category, contact details, operation hours, and website links. There are also new Messaging Tools, including quick replies to FAQs, greeting messages,
WhatsApp for Business goes Live Read More »