When is an ad not an ad? When it’s branded content or pushed by an influencer. And according to a new study, on Facebook that can be a very lucrative turn of events. Don’t shoot the Messenger A study from Shareablee looked at over 800 branded content ads on ten publisher Facebook Pages, and 265 […]
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Just in case you're wondering what's in store this year, Pinterest has your back. The platform full of pretty things has released its definitive list of 100 trends to look for in 2018. Are you on point? Funky Food Pinterest pulled data from its most popular global categories to come up with the list. Top
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In findings that will surprise few, it turns out many of us no longer trust news sources on social media networks. Stop the Press The Edelman Trust Barometer, now in its 18th year, surveyed over 1000 social media users in the UK. The report found less than one quarter (24%) of users trust news sources
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Google is starting with a clean slate in 2018, beginning with its biggest ever overhaul of YouTube’s advertising rules. Keep it clean The move comes in response to ongoing complaints from advertisers, after ads appeared next to videos showing offensive content. There are now stricter guidelines in place around which videos can be monetised, while
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Looking for something new in 2018? You might want to check out LinkedIn’s list for Global Recruiting Trends. Read on for all the juicy highlights. Face Time LinkedIn surveyed more than 8800 recruiting and hiring managers to identify the trends that will dominate the next 12 months. First up, you might want to brush up
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Ever wondered how your Facebook Video Ad performs across formats? Happily, Facebook has recently released five squiggly graphs around our online viewing habits. Location, location Facebook’s charts cover five viewing options: Feed, Skippables, Non-Skippables, ‘Stories’, and Live TV. The charts show that non-skippable video ads are the best performing across the board, even trumping Live
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Snapchat is considering the introduction of video ads, which can only be skipped after being viewed for three seconds. Pony up The ads would appear in a similar format to current YouTube advertisements. Once three seconds have elapsed, users would have the option to skip or watch the remainder of the ad. While there's no
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Proving it’s a fine line between creepy and cool, Instagram has rolled out a new feature letting people view when you’re using Instagram, and how often. Location, location The feature lets friends see when you last opened Instagram, and if you’re currently ‘Gramming. The update is only available for people you follow, and those you’ve
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Facebook is pulling the plug on M, its virtual assistant that existed for a few years somewhere deep inside Messenger. M to M Facebook first launched M in beta in August 2015 – the concept was an assistant that used human workers to train and improve its AI. M could theoretically do everything from booking
Facebook is developing a video-chat device, with plans to launch later in the year. Chatbot The device, dubbed Portal, is reportedly Facebook's answer to products like Amazon Echo and Google Assistant. Portal will come with a 15 inch-screen and respond to voice controls. It's speculated Portal will be able to read individual user's faces, linking
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