[SMK] AI & Digital Marketing Capability Transformation
Facebook is cracking down on Pages publishing Live videos that aren’t, exactly, what you’d call engaging. Moving pictures Facebook has updated its Live API Platform Policy to prohibit the use of static or looping images, and live-stream polls, in Live broadcasts. The update is a response to user feedback, and the proclivity of publishers using countdowns […]
Facebook reads the Riot Act on Fake Live Video Read More »
While fierce debates rage about which platform is the fairest of all, the proof is in the pudding. Or at least the stats. And when it comes to Influencers, Instagram reigns supreme. Insta-hits The 2017 State of the Union Report from Hashoff, which surveyed 300 Influencers, revealed that a whopping 99% of respondents post to
Report: Influencers love Instagram the best Read More »
Here are two handy updates for LinkedIn lovers: a new InMail Analytics Report and Today's Job Matches for mobile. Measure it The refreshed InMail Analytics Report pulls data from LinkedIn's vast treasure troves, so recruiters have access to more strategic data. Improvements include an intuitive interface, actionable insights, response rates for candidates, and data on
Martech Mashup: LinkedIn Job Matches go Mobile Read More »
New platform Soulmates.ai wants to connect brands with compatible influencers using its AI-powered interface. AI brings people together, for sales Dr. J. Galen Buckwalter, former chief and founding scientist of eHarmony.com, is at the forefront of finding and bringing together micro-influencers for market recognition. Using various algorithms of brand compatibility, Soulmates.ai seeks out individuals with social
Find the right Influencers using AI Read More »
Nine, once a mere TV channel, has strategically partnered with Acxiom to exploit the wealth of data their multivarious media empire collects. Marketer opps Better targeting and better optimisation: that’s what the Nine and Acxiom hope marketers and advertisers will see as the result of their collaboration. Acxiom’s LiveRamp platform uses big data for targeted
Nine amps up with LiveRamp for Targeted Marketing Read More »
While Siri and Alexa have yet to re-invent the wheel, the dream of tech giants to create the perfect assistant has not dimmed. The latest update sees Google Assistant getting a slew of fancy new updates. Get up ‘n’ Go Google Assistant already works with Google Home, Android, and Android Wear. Now Assistant has learned
Google Assistant gets stronger, smarter across devices Read More »
An update to Twitter’s Apple TV app sees it become the first channel to bring 360 video to the medium. Siri nav Twitter’s Apple TV users can use their Siri remote to swivel and tilt their way to explore 360 videos on their lounge room screens. It remains to be seen whether users are happy
Twitter goes 360 on Apple TV Read More »
At the recent Google Marketing Next event in San Francisco, Google announced it’s latest launch of a campaign analytics platform they’re calling Google Attribution. Last click’s last breath Google Attribution, it seems, is all about the quest to discover which points of contact actually compel consumers to purchase. So far, most online platforms take a
Google Attribute: your next Ad Analyser Read More »
Pinterest Lens, the ambitious visual discovery tool, has just got a bunch of updates. Here’s what you need to know. Lens a hand Lens can now handle multiple objects at once. For example, if your take a pic of your friend in her living room, Lens can now (theoretically) tell you where you bought her
Pinterest Lens gets better in beta Read More »
It wasn’t so long ago that 1 billion seemed like kind of a big deal. That’s so 2015. Android has steamrolled past the high-water and is now running on 2 billion devices. Android Army That’s right, there are now more than 2 billion monthly active Android devices scattered around the globe. This is by far the
Android clocks up 2 billion devices Read More »