[SMK] AI & Digital Marketing Capability Transformation
If 2016 was when video took over social, 2017 is shaping up as the year everyone scrambles to make their own TV shows. According to reports, Facebook is next cab off the rank. Channel surfers Facebook is set to launch dozens of TV-style shows this month, with plenty more in the pipeline. As it cranks […]
Facebook prepares for TV onslaught Read More »
Twitter has announced a significant change to its privacy policy in order to share personal info, and tweeters are not pleased. Advertisers want you (or at least your profile) Twitter is in the process of sharing activity and profile info for advertisers to learn personal interest of tweeters. For North American users, website embedded tweets
Twitter gets loose on Privacy and Tracking Read More »
YouTube has announced an increase of live-streaming availability to users with less than 1000 followers. A boost for the little guy At the launch of “Go Live” via popular YouTube channels, content creators were required to have a minimum of 10,000 followers, which was then downgraded to 1000. The update has not been officially announced,
YouTube expands Live Streaming on Mobile Read More »
Audio stories are now live on social journalism platform Medium, but mostly for subscribed members. Subscriber audio offer A couple of months ago, Medium launched a US$5 monthly subscription service with a nebulous value proposition of exclusive stories and downloadable content. Now, Medium’s membership page offers folks something more, with the ability to ‘Listen to
Audio exclusives at Medium Read More »
You can now upload images to Instagram via your browser. That means no more transferring photos to your phone just to upload via the app. But, there is a catch… Mobile browser only Dedicated to mobile, Instagram has heretofore not allowed image uploads through the website. Instead, uploads had to go via mobile app. Premium
SMK Explores: Instagram posts via desktop Read More »
Visually similar search and paid pins becoming more practical on Pinterest as it progresses to wordlessness. Worth 1000 words A visual search function has been implemented on Pinterest via a new search icon to be appearing in the corner of each pin. Tapping it uses the source pin as a basis for a AI-powered search.
New promo opps on Pinterest Read More »
Snapchat wants to embed virtual stickers into real places, using augmented reality. Snap sticks Snapchat users often add virtual ‘stickers’ to photos and video. They’re like bubbly, colourful illustrations that make real life a bit more cartoonish. In practice, these stickers are minor edits made to the image file. It’s like overlaying a caption, except
Snapping virtual stickers on real life Read More »
Truepic—a start-up with a consumer-side app and aspirations for killer commercial partnerships—hopes to bring confidence back to the phrase ‘what you see is what you get’. For real #nofilter These days, most photo and video apps compete based on how they can distort images in new and interesting ways. Truepic is using a contrarian strategy:
Truepic: reality guarantor Read More »
Online reviews are something of a hot topic right now, and the ACCC is keen to eradicate dodgy practices. Given the escalation in regulatory activity, I thought it might be useful to provide my top tips to ensure effective management of online reviews. Social media – “house rules” Someone has a rant on your Facebook
Top Tips for Managing Online Reviews Read More »
Facebook is improving the vetting process for members looking to join Facebook Groups, through the launch of admin tools allowing up to three questions for prospective members. Screening gets streamlined The old process of getting to know a hopeful member was largely relegated to a timely process of friending and messaging, where communication could easily
Facebook Groups gets ability to screen new prospects Read More »