[SMK] AI & Digital Marketing Capability Transformation
Understanding how consumer touchpoints impact the buyer’s journey is paramount to a successful marketing strategy. The analyses of those findings orient marketing KPIs and enable tangible business improvements. Understanding the basic definitions of the different kinds of media and how to combine them can help you to plan, measure and optimise campaign results. Owned […]
The difference between Earned, Owned and Paid media Read More »
Facebook has released the Business Influencers Guide, a weighty tome highlighting best practice for brands on the social network. Learning mode The guide uses examples from around the globe, and features sections covering getting started, building audiences, using Instagram, Facebook Live, and 360 degree videos. There's also an extensive segment on how to use Facebook
Facebook releases Business Influencers Guide Read More »
Twitter has rolled out Quick Replies and Welcome Message, two new customer service tools for brands. Quick off the mark Quick Replies lets brands advise users with the best ways to reply to Direct Messages. For example, asking users to include certain information when lodging an enquiry, or presenting users with a list of options for responding.
Twitter’s new tools for reaching customers Read More »
As Facebook and Google gear up with Instant Articles and AMP respectively, Twitter's iOS app has taken a shortcut to better mobile viewing. Fresh tech Twitter is currently testing an upgrade to the app's built-in browser, with Apple's Safari replacing the bare-bones browser that most users see right now. Safari's inclusion in the Twitter
Twitter takes shortcut to clean reading Read More »
YouTube hit the harbour city in November as Sydney's Australian Film, Television and Radio School hosted Australia's first Pop-up Space. New experiences YouTube Pop-up Spaces offer content creators a professional studio for a week. Over 30 Australian channels boast at least one million subscribers, with YouTube pointing to the success of musician Troye Sivan as
YouTube Space pops up in Sydney Read More »
Snapchat has been tipped to go cold before Instagram even as it leads the way in 2016, a survey commissioned by Adweek has found. Fan favourite Adweek, through Survata, asked 511 Instagram and Snapchat users aged 13-34 a series of questions about the two photo and video-sharing apps. The majority of respondents (64%) said
Snapchat and Instagram go head-to-head Read More »
Apple has recently made their first foray into paid search advertising with App Store search ads. Although it’s still early days, results are showing big promise for app developers looking to acquire users. Apple’s slice of the advertising pie Search marketing is huge business. According to Interactive Advertising Bureau figures cited by an Ad Age
Apple Launches paid search ads for App Store Read More »
The potential for virtual reality technology gets a boost with Google’s recent acquisition of Eyefluence. Judging by the recent launch of the Daydream VR headset, Google seems determined to make virtual reality mainstream by fusing Eyefluence’s eye-tracking tech with their augmented virtual reality displays. A better experience is better for everyone For the moment, VR
Google has VR in its sights with new acquisition Read More »
We all know engagement is key to getting the most out of your social community. But there’s a line that once crossed can give you more exposure than you’d bargained for (just ask Taylor Swift). Here are some real-life social lessons. Has the hashtag been used before? The Australian Marketing Institute decided to
Social fails – the bad and the very very bad Read More »
The clever clogs at Facebook IQ, Facebook's research division, have released a new study showing how brands can attract the lucrative (and growing) army of omni-channel shoppers. M-Commerce Facebook IQ commissioned GfK to conduct a study of more than 2400 "omni-channel shoppers" – users who research and purchase online using a variety of channels. The
Facebook Study: How to attract Omni-Channel Shoppers Read More »