ZIVA is a new marketing platform that aims to transform the way brands connect with their customers.  The Sydney-based start-up enables businesses to use the Internet-of-Things to create meaningful connections with customers through “real-life behavioural data”. Connecting via wearable tech Wearable and smart technology is increasingly ubiquitous. ZIVA founder Isaac Elnekave believes this positions ZIVA […]

Oracle has beefed up its Content Marketing and B2B marketing automation platforms. The new additions are intended to help marketers better create and distribute content and map customer behaviour. New Content Portal Oracle’s new Content Portal automates the sourcing, tracking and distribution of approved content. It can be embedded into third-party applications or pages. Marketers

Facebookhas chosen Australia as the first market to test its new(ish) Messenger feature: Rooms. Talk to me Rooms is essentially a public chat feature. It's set up in a bulletin-board style and allows you to chat with strangers in real time. Rooms is reportedly being tested as a way users can explore topics they're interested