[SMK] AI & Digital Marketing Capability Transformation
A new Haptic Ad Service from Immersion lets marketers and advertisers create mobile video ads that pulse, vibrate and shake. Tapping into how user’s feel In a recent study, Immersion found that video ads with haptics resulted in a 41 percent increase in purchase intent and a 75 percent increase in ad awareness. Also, 71 […]
Immersion shakes up mobile video ads Read More »
Apple Watch is going video-capable. A new camera-enabled wrist band called the CMRA is on the way. Hardware for easy wearable video The CMRA features two cameras. The self-facing one is 2-megapixels. The front-facing one is 8-megapixels. Both are cable of HD photos and videos. These features alone should make the Apple Watch useful for
CMRA turns Apple Watch into video cam Read More »
Change keeps coming to Twitter, with the company finally testing its extended replies system. Freedom Announced earlier in 2016, Twitter has stopped counting @mentions in replies as part of the 140-character limit. The move gives users extra room to continue discussions, especially as more users join a conversation. It is, however, only being
Twitter test opens up character limit Read More »
Facebook's ambitions for the small (connected) screen continue apace – with new trials for ads on Apple TV and Roku. TV time Facebook will reportedly use its massive cache of data to target ads shown on channels A+E and Tubi TV. This is essentially an extension of the role Facebook Audience Network plays for web
Facebook testing ads on Apple TV Read More »
A few years ago, Snapchat CEO Evan Spiegel ruffled some feathers when he described precision targeted advertising as ‘creepy’. He claimed that Snapchat wouldn’t be following Facebook’s lead in using detailed user data for advertising purposes. However, with Snapchat hotter than ever, the lure of increased advertising revenues seems to have one out over highfalutin
SMK Explores: Snapchat Ad Targeting Read More »
The YouTube comments section has long been the wild west of the internet: a free-for-all where many colourful opinions, and expletives, roam free. Now YouTube is trying to refine its conversations skills with an update for creators. Chatterbox YouTube now gives creators more control over moderating the tone and content of their comments. Creators now get
YouTube’s new Comments section for Creators Read More »
LinkedIn Sponsored InMail has just been updated, and can now be accessed by all LinkedIn users. Mailbox The feature, previously only available to premium or paying users, lets you send messages to anyone on LinkedIn. The program has been in beta since August with 100 marketers, and is designed to help you target new clients and
Martech Mashup: LinkedIn Sponsored InMail Read More »
Understanding how consumer touchpoints impact the buyer’s journey is paramount to a successful marketing strategy. The analyses of those findings orient marketing KPIs and enable tangible business improvements. Understanding the basic definitions of the different kinds of media and how to combine them can help you to plan, measure and optimise campaign results. Owned
The difference between Earned, Owned and Paid media Read More »
Facebook has released the Business Influencers Guide, a weighty tome highlighting best practice for brands on the social network. Learning mode The guide uses examples from around the globe, and features sections covering getting started, building audiences, using Instagram, Facebook Live, and 360 degree videos. There's also an extensive segment on how to use Facebook
Facebook releases Business Influencers Guide Read More »
Twitter has rolled out Quick Replies and Welcome Message, two new customer service tools for brands. Quick off the mark Quick Replies lets brands advise users with the best ways to reply to Direct Messages. For example, asking users to include certain information when lodging an enquiry, or presenting users with a list of options for responding.
Twitter’s new tools for reaching customers Read More »