[SMK] AI & Digital Marketing Capability Transformation
The modern marketer is faced with many agonies of choice. To keep in touch with clients via Skye? Or do you collaborate using Slack? Mercifully, a flipping good new app spares you from ever having to make such fraught decisions ever again. One App to rule them all All-in-One Messenger is billing itself as the only […]
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A new study says that Facebook will continue to surge as Twitter looks set to sputter. New World Order According to research from eMarketer, Facebook is set to increase its US user base by 2.9% this year, to claim 167 million Facebookers. The data predicts Facebook will gain another 15.2 million US users by 2020.
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The battle of the sexes has found a new platform: social media. A new infographic from Digital Flash explores how men and women are using social – here are the highlights. Wonder Women Women take the prize for social representation. In the US 56% of social media users are female, that’s over 81 million women.
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It might seem like the most popular apps in the world are already ubiquitous, but the latest numbers from SurveyMonkey say those at the top have no problems finding new users. Taking into account the iOS and Android app stores in the US from January to June this year, social and media apps dominate the
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If there's one thing we can all agree on when it comes to Google, it's that their products are getting smarter. Announcing their latest upgrades at an event in New York, Google Search now includes multiple layers for flights and hotel discovery. Be specific Designed with phones in mind to cater for current user habits
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Facebook has tweaked the News Feed yet again. This time to make it feel more personal. Feed me Facebook announced the news in a blog post. "Our goal with News Feed is to show people the stories most relevant to them, so we rank stories so what’s most important to each person shows up highest
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In news that will surprise few, it now looks like half of the internet is now on Instagram. Well, almost. Oh Snap According to research from GlobalWebIndex, Instagram’s cracking rate of growth means close to 50% of internet users are Instagrammers. This is a massive leap since the 17% adoption rate back in 2013. World
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Snapchat recently rolled out a new feature called Memories, and it's potentially the most transformative feature yet rolled out on the app. What are Snapchat Memories? For the first time users will be able to share content from outside Snapchat. You can upload photos and videos from your phone’s camera roll, then edit them in
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Twitter has recently launched Automated Verification, making it easier for brands to establish their online credentials and avoid trolls and imposters. Keeping it real Now brands can apply for Verified status by clicking on this link. You'll need to provide information regarding contact details, images, website, and have your tweets set to public. Once approved,
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It’s been a decent month for Facebook. Messenger recently passed the 1 billion mark. Now it transpires that Facebook owns 67% of social media ad spend. Hey Big Spender According to research from eMarketer, Facebook is set to pocket US$22.3 billion in net ad revenues by the end of 2016. This is up from a
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