[SMK] AI & Digital Marketing Capability Transformation
It’s surprising how often people think it’s OK to use content on their website or social media pages that they find online. It's not! Copyright almost always subsists in what you see online, and using that content without permission can get you into trouble. The Cool Hunter The Cool Hunter is an online business dedicated […]
Copyright in a social world Read More »
Online Influencers have emerged as one of the most powerful allies for marketers to grow online acquisition. With ad blocking stats reaching a cost of US$41.4 billion in 2016, it comes as no surprise that Influencer Marketing is receiving greater investments than display. How to run a successful Influencer Marketing Campaign Before you embrak
The Rise of Influencer Marketing Read More »
Facebook continues its tinkering in new, potentially very profitable markets. The latest experiment: a payments feature being trailed in South-East Asia. Paybook Select users in Thailand can now pay for products featured on a Facebook Page, all without leaving the social network's eco-system. At the moment all users can purchase via Facebook, but the process
Facebook testing payments in South-East Asia Read More »
Pinterest continues to roll out a steady stream of clever updates for marketers. The latest: three new ways to reach and target Pinterest's growing, often well-heeled, audience. Stay on target Pinterest announced the new features, Customer list targeting, Visitor retargeting, and Lookalike targeting, in a blog post. Customer list targeting lets marketers use mobile IDs
Pinterest gives marketers new tools to target users Read More »
Uber trendy team messaging service Slack has just released a handy new feature – video calling. Call it in Slack announced the update in a blog post, explaining the feature was now available to all users running Slack on web, desktop, or mobile. Apparently Slack has been intensively testing the feature for months to make
MarTech MashUp: Video calls come to Slack Read More »
A trend seems to be emerging as we approach the halfway point of 2016: social networks leaning on users to embrace new features – whether users want to or not. Twitter's Moment Twitter might be facing an ongoing problem with stalling growth, but you can't accuse the micro-blogging platform of inaction. Twitter is the most
Twitter Moments move into the spotlight Read More »
How much is a Like, comment, or emoji really worth? A new update from Facebook may finally be able to answer that most vexing question. Cash it up Facebook announced a revamp to its Local Awareness feature in a blog post, explaining the update will give retailers more insights into the effectiveness of their Facebook
Facebook’s powerful new tools track real-time conversions Read More »
Apple is planing to shake up its App Store in an effort to improve the platform for both consumers and developers. Ad + App Apple is reportedly working on a raft of measures to shake up the App Store experience, in the face of slowing demand and a saturated market. These include streamlining the time
Apple amps up App Store with Ads Read More »
Sick of using words, thumbs ups, or communicating with scores of other emojis? Now you can be heard loud and clear with video replies in Facebook comments. Screen shot Facebook announced the news in a blog post. "At Facebook’s 50th Hackathon early this year, we prototyped the ability to upload a video into comments and
Facebook now lets you record Videos in Comments Read More »
It's that time of year again: the Brandz Top 100 Most Valuable Global Brands study has been released. And the winner is… Google has managed to wrestle top billing from Apple to be named the world's most valuable brand, by a (relative) whisker. Google increased its value 32% to US$229 billion this year, while Apple
World’s most Valuable Brands announced Read More »