[SMK] AI & Digital Marketing Capability Transformation
The one big way to lock eyeballs on to ads is continuing to grow. US studies have found social video is on the minds of many marketers, with ad spend likely to grow over the next 12 months as consumers flock to an increasing number of online services. The Next Generation YouTube's dominance in the […]
Social video continues to kick goals Read More »
Should there be a phone number in emails? With the proliferation of smartphones in Australia, you'd be forgiven in thinking the humble phone call simply takes a back seat to "smarter" functions like web-browsing, instant messaging and social media. Despite all of this, there is strong evidence indicating that consumers still want to be able
Why brands must include phone numbers in email Read More »
Facebook is ace for a great many things. But defamation is not one of them, as Norfolk Island resident Kim Edward recently discovered. Face Palm Longtime island resident Ms Edward was recently caught up in a discussion about maintenance of a local bridge. During a Facebook discussion Ms Edward alleged that at a public meeting
Social Media Fail: Facebook Post Read More »
Algorithm might not be the sexiest term in the English language, but they're so hot right now on social. First Instagram made waves when it announced it will begin ranking content, now it looks like Snapchat is following suit. It's a snap According to Digiday, Snapchat is preparing to unleash its own algorithm to decide
Snapchat rumoured to start ranking content Read More »
If it looks like a duck and quacks like a duck….it’s a Google Ad? An update from Google sees new ad units that look suspiciously like the pins used in Google Maps. Pin the tail on the product Google announced the launch of Local Search ads in a blog post. “If you run a local business,
Google’s new Ads look like Pins Read More »
Popular browsing site Product Hunt now gives shopper a way to nab that perfect item: a big shiny Buy Button. Buy In Product Hunt's e-commerce shop now lets shoppers purchase goods without leaving the site's eco-system. Powered by Stripe, the button appears next to featured items. However at the moment the selection is somewhat limited –
Product Hunt finally gets a Buy Button Read More »
They say two hands are better than one. But how about two platforms? Google Play Music thinks so, and has teamed up with TripAdvisor to provide playlists for popular tourist destinations. Music to your ears? Music and travel lovers can now access a variety of playlists via TripAdvisor’s Android app. The feature is available in
Google and TripAdvisor team up for sweet tunes Read More »
While pundits might be fretting over the real estate bubble, Australian confidence in online spending continues to grow at a cracking pace. Oi, big spender According to the IAB/PWC Online Advertising Expenditure Report, Australian online spend topped $1.7 million in the first quarter of 2016. This record figure marks 25% year-on-year growth. For comparison, the
Aussie Online Ad Spent Skyrockets Read More »
Put away Photoshop and that bulky laptop, get outside and stay on the move. With Adobe's refreshed Spark Post iOS app taking on new features, you don't need to be tied to your desk to craft your next social posts. Spark up your feed Previously called Post, the iPhone and iPad app, along with siblings
MarTech Mashup: Adobe Spark Post Read More »
Pinterest has quickly became a popular place for promotions, however its evolving rules have progressively restricted allowable mechanics. What you can’t do Here’s a summary of Pinterest’s current promotions guidelines. While similar in many respects to other platforms, there are notable differences. Don’t tie entry to a minimum number of Pins, or to each Pin,
Promotions on Pinterest: What you Need to Know Read More »