[SMK] AI & Digital Marketing Capability Transformation
Two decades since Amazon emerged as a small online book shop with big dreams, the company will soon expand its private-label range to foods and other household goods. Stock up on essentials Years of research and development are reportedly set to culminate with a June launch that will only be available to the company's Prime […]
Amazon makes a move into households Read More »
Continuing its love affair with (or desire to dominate) live video streaming, Facebook has brought Live Video Map to desktop. Desk jockeys The map can be accessed on the Apps list via the Facebook side bar, and lets you view live video streams from around the globe. Blue dots denote live videos. The bigger the dot, the
Facebook Live Video Map lands on desktop Read More »
At its recent Brandcast event, YouTube released a bunch of juicy new stats about the platform. Here's the pick of the bunch. Square eyes US users aged 18 – 49 years now spend more time viewing YouTube, than watching the top 10 broadcast TV shows combined. YouTube says that brands who advertise on YouTube during
Report: YouTube’s Fantastic Facts Read More »
Video carousel ads have been around for some time on Instagram, but only for a select few. Now, the gates have been pried open and the ad unit is available for all brands. Bright shiny things Instagram announced the news in a blog post. "Starting today, you can add video to your carousel ad units.
Video Carousel Ads now available for all on Instagram Read More »
Here’s an interesting crossover tale. Swedish music streaming star Spotify is getting into the movie making business. Spotify the difference Spotify's first foray from music to moving pictures will be a 12 show original series. The shows will revolve around various aspects of music and feature actor Tim Robbins and Def Jam Records co-founder Russell
Spotify moves from music to moving pictures Read More »
Want to know more about how to market to millennials, but don't know where to go beyond Snapchat? A new infographic from LinkedIn sheds light on this emerging, sometimes enigmatic demographic. People power For the record, a millennial is defined as someone born between 1980 and the mid-2000s (though we're not sure where this leaves Gen
LinkedIn’s latest stats on Millennials Read More »
Popular organisation platform Evernote has just got more handy, thanks to a new partnership with Google Drive. Happily ever after Evernote now features a Google Drive button, which allows files to be embedded directly into notes. Files feature rich notes, and multiple files can be embedded at once. Another bonus is that Evernote can now
MarTech MashUp: Evernote update for Google Drive Read More »
It's the holy grail of many a marketer: an all-in-one analytics package for Instagram. Yet the promise of metric nirvana might be closer than we think; if you believe everything you read on the internet. Measure this According to a report on Later.com, Instagram is on the verge of releasing in-app analytics, which it's calling Insights.
Is Instagram finally getting its own analytics? Read More »
Snapchat is one of the most engaging and fastest-growing digital platforms, with more than 100 million global daily active users and 10 billion videos watched daily. The fast-evolving platform has recently launched one of its biggest features in Australia: On-Demand geofilters. Filter fast On-Demand geofilters allow anyone, including businesses, to create and publish customised
Snapchat launches On-Demand Geofilters in Australia Read More »
All good things must end – something lots of users experienced on June 1 when Instagram pulled up the drawbridge and pulled integration with third party apps. Party’s over The move hasn’t exactly come out of the blue. If anything it’s significant that Facebook-owned Instagram has tolerated others in its increasingly bountiful backyard for so
Instagram pulls up the drawbridge Read More »