Facebook has rolled out two new targeting tools aiming to connect brands with the users most likely to buy their products. Match made in data Heaven? The first, Value Optimisation, analyses previous purchase data to determine how much a user might spend in your store over a week. Based on the requirements of your campaign, […]

Facebook has just given Group Admins a lot more power on the platform. Here’s what you need to know. Group Think? Mark Zuckerberg announced the tools at the first-ever Facebook Communities Summit in Chicago. These tools are aligned with Facebook’s new mission over the next decade: “Give people the power the build community and bring

Here’s one that’s slipped under the radar: Facebook has quietly adopted Twitter’s most iconic point-of-difference, the 140-character limit. Well, sort of. Speed limits apply Facebook now limits posts to 130-characters to US users. We’re not sure why Facebook chose to shoot just under Twitter’s limit, but sometimes less is more. Facebookers in the US are

While Facebook is closing in on 2 billion users, how many of them can you realistically reach? Potentially a whole lot more now, thanks to Facebook’s AI brushing up its language skills. Me Gusta Facebook Messenger’s assistant, dubbed M, can now make recommendations in Spanish. If M notes that a user composes text is Spanish,

While video, both live and 360, might be the apple of Facebook’s eye for the moment, it hasn’t forgotten about the humble image. Indeed, Facebook has recently announced a bunch of updates for its photo albums feature. Frame by frame First off, you can now add videos, check-ins, and text posts to your photo albums.

Facebook's anti-spam prevention system has been creating some big issues for us lately. Not because we send out spam, but because we have so many Facebook Pages we are often sharing the same content link across a number of these. And these links get caught up in Facebook’s spam filter and don’t publish. Bulk send

Facebook has made it easier for publishers to make money from Instant Articles. Read on to find out how to get cashed up quick. Instant Money Over the past few months, Facebook has been testing ad units placed in the related articles section, at the bottom of Instant Articles. The results have proved promising, with RPM,

In its ongoing efforts to make sure we love Live video as much as it does, Facebook has launched closed captions for the service. Read my lips Publishers can now include closed captions on all Facebook Live videos. Once you’ve turned your captioning settings to On, they will appear automatically. Facebook says the captions will appear