The popularity of Instagram Stories is creating new marketing potential, capturing attention through the vertical video format. Vertical is the new horizontal According to Instagram, more than 50% of businesses have created a Story within the last month to connect with audiences and communities. Instagram’s Creative Shop give top tips for brands to create their own […]
Instagram Stories – redefining creativity? Read More »
Facebook is bringing its popular Stories function of short video and photo missives to the desktop. Oh and don’t forget, you have 24 hours Facebook Stories allows for users to string together an assortment of photos and videos, adorning colourful texts and styles, for a 24 hour viewing window before disappearing. Up until now, this
Facebook Stories goes PC Read More »
If the children are our future, data shows that Snapchat is shaping up well. Expectation, confirmed A significant uptick in Snapchat usage by teens has been observed and quantified by eMarketer. At the same time, they’ve noted an abandonment of Facebook by the same demographic. Once 2017 wraps, eMarketer says Snapchat will have more users
It’s official: teens prefer Snapchat to Facebook Read More »
The Pew Research Center has released a bunch of helpful social strategies to reach older generations via Facebook, Twitter, LinkedIn, and Pinterest. Reaching the aging crowd With Snapchat and Instagram cornering the market on millennials, Facebook is the weapon of choice when reaching older demographics. According to Pew, 36% of users 65 and up and
Social strategies to reach Gen Xers and baby boomers Read More »
Facebook and mobile specific ads are more effective than adapting television ads to devices and the trend is reshaping how videos are formatted. News feeds first and all others second Facebook has been working with MetrixLab to better understand how ads work best in Facebook News Feed as a primary video format. Different devices require
Mobile before TV, the evolution of priority advertising Read More »
Pinch-and-zoom is a simple feature that Pinterest probably should have had for a long time. Now, it has. Discoverable detail Pinterest is continuing to make ideas and products discoverable by implementing a pinch-and-zoom functionality that many readers will be surprised did not already exist. It’s no surprise that it's one of their most requested features. It’s
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Snapchat's latest AI driven feature lets users compile multiple snaps into an extended clip of their favourite musical performances. From Snap to clip Hot the heels of the Pokemon partnership that let Snapchatters Pickachu themselves, ‘Crowd Surf’ has the comparative feel of a feature with real longevity. Analysing if and when there are a bunch of
Snapchat uses AI to Crowd Surf concerts Read More »
No longer are Facebook Stories relegated to approved friends and family, now you can publicly share your Stories through public followers. We’ve never met, but this is my Story The Public setting found in your dashboard now offers the ability to enable another audience of followers to view your content. Allowing for the Public sharing
Facebook Stories goes public Read More »
Facebook is adding meta-data to all links appearing in the News Feed, and websites will have to make sure their pages are inline with the new criteria. Flipping through the pages In its ongoing quest to curtain clickbait, Facebook will be displaying page information in the form of meta-title, meat-description, and a list of the
Facebook wants to give your website a facelift Read More »
World-renowned travel publishers Lonely Planet are launching their second app—Trips. Internationally, it’s already getting buzz as Instagram for travel enthusiasts. Insta-similarity Much of Trips will be immediately familiar to Instagram users. As noted by TechCrunch, Trips lets users heart and share photos and videos. After they’ve set up their own profile, users can also follow
Lonely Planet App: Trips for sharing Read More »