[SMK] AI & Digital Marketing Capability Transformation
LinkedIn has recently made native videos available to all users. Previously, the format was only available to the forum’s influencers. Now available via the LinkedIn mobile app, users can record and share original video content directly to the website. Videos can be anywhere between three seconds and 10 minutes, but it's recommended to keep videos […]
Using LinkedIn Native Videos Read More »
Dropbox is pushing AI as the tech that serious sales teams should embrace. More selling, less adminning Whatever your industry, Dropbox wants you to know now is the time. Sales teams currently spend less than half their time making sales contact, but that can be improved. As AI becomes better able to streamline many time-consuming
Dropbox says ‘AI is the future of sales’ Read More »
Rashmy Chatterjee, IBM’s Chief of Marketing for North America, joins a chorus of top execs preaching AI’s indispensability for the future of marketing. Analytics with benefits Interviewed by Forbes magazine, Ms Chatterjee says ‘cognitive marketing’ is the next big thing. She explains it as systems that use data and analytics to learn and to make
Marketing and machine learning: IBM predictions Read More »
Hot on the back of verified business accounts, WhatsApp has announced business apps designed to let money-makers co-ordinate communications with their customers. Split by size It appears as though they’re developing completely separate tool sets to be used by enterprises of differing scales. They say they’ll be offering ‘a free WhatsApp Business app for small
WhatsApp’s building apps for Biz Read More »
Last year Facebook turned its gaze and considerable resources to outpacing rivals Snapchat and LinkedIn, even if it meant blatantly poaching these platforms’ most popular features. Now it appears Facebook has Yelp and other location-based apps in its crosshairs. Check-in, drop out Facebook’s Events app has been rebranded as Local, and currently has over 70
Facebook Local goes after Yelp Read More »
As we’re dusting ourselves off from the silly season, Facebook has gifted us with its insights from the world of retail. Read on for the key takeaways. Surprise surprise, Online First Facebook reckons online shopping will account for 23% of all retail sales by 2020. This is up from 12% in 2016. Conversely, traditional retail
Facebook Study: Insights into Retail Read More »
While 2017 might have been a rollercoaster for Twitter, you have to hand it to the platform. Twitter is still forging ahead with innovative features and shows no signs of tiring. Over the holidays you may have noticed a new addition to your viewing line up: Twitter TV. Square Eyes PopBuzz Presents is the name
Twitter’s latest play at TV Read More »
While Facebook might have over 2.1 billion users, more than half (1.2 billion) are connected to a small business in another country. Helping you leverage this market, Facebook has introduced updates to its cross-border solutions. No Passport Required Cross-border solutions was introduced in September 2016, as a resource for brands looking to expand their presence
Facebook’s cross border solutions to get your brand global Read More »
Here’s one for the fans: YouTube and Ticketmaster have teamed up to sell more concert tickets. Music to your ears? YouTube pages for artists will now feature upcoming tour dates, including nearby shows. Importantly, punters will be able to purchase concert tickets by clicking on the new "Ticket’s" button on the YouTube page. This will
YouTube and Ticketmaster team up Read More »
While the web seems awash with daily accusations of fake news, a recent study shows we’re actually getting our news from increasingly varied sources. Read all about it The Pew Research Centre found that over a quarter (26%) of US adults now get their news from two more social media sites. That's up from 18%
Stat Attack: More users getting their News from Social Read More »