[SMK] AI & Digital Marketing Capability Transformation
The Facebook camera will now allow users to create their own GIFs, thanks to a brand new built-in GIF creator. Meme, myself, and I Looking to share a snappy selfie for your convo? Now users have the option to record their own GIF quickly and easily. The GIFs are designed to last no more than
Facebook announces camera friendly GIF creator Read More »
Short form creative content is fast becoming the preferred media for consumers to take in advertisements, and its strongest form is found on mobile. Scrolling towards broader horizons Facebook has found that consumers will take in content at 1.7 seconds on mobile, compared to desktop usage which takes 2.5 seconds to consume. The versatility of
Mobile Feeds: the Future of Marketing Read More »
Wire is a messaging app that sells itself on privacy and security. Heretofore, its sold itself as a ‘private messenger’, but now it’s targeting the enterprise space. Consumers to collaborators They’re calling it Teams. It promises end-to-end encryption of chats, calls and shared files for people who work together. At the moment, the download links
Teams: Encrypted Messaging for Enterprise Read More »
Facebook is developing a new kind of News Feed bringing the top posts, suggested for you, from across all of Facebook on its primary app. They know what you like The new Feed will provide content from beyond posts of just your family and friends. Under the “More” menu, users can quickly view what Facebook
Facebook adds “Explore Feed” to App Read More »
Instagram is stepping up its video offering, to create new possibilities for businesses looking to grow their brand and reach more consumers. Lights, camera, Instagram Following a survey amongst users, Instagram found 45% of users believe their consumption of mobile video will grow over the next year, in the wake of an 80% increase in
Instagrammers hungry for video Read More »
Twitter has put a new service into a closed beta test phase: Promoted Accounts for a flat fee of $99 per month. Auto-amplification It sounds simple. Twitter says that participants in this new scheme should tweet as normal and that ‘some of those tweets will automatically be promoted’. Functionally, it is going to promote up
Twitter Auto-Promote goes Beta Read More »
Sensor Tower has announced Netflix as reigning champion of the App Store, grossing more than any other app for three quarters in a row. Non-game app competition According to the report, total consumer spend in non-game apps for Q2 2017 reached $2.43 billion. In the same fiscal quarter, Netflix mobile revenue was about $153 million.
Report: Netflix winning app revenue wars Read More »
Facebook Messenger is going global, offering businesses a new way to target and expand its presence to Messenger users. Beta testing proves successful After preliminary tests in Australian and Thai markets, Facebook is looking to set its sights on bringing their marketing strategy to the rest of the world. With more than 1.2 billion monthly
The rise of the Messenger Ad Read More »
When Samsung launched in April 2017, it included a software button to activate Bixby, Samsung’s new virtual assistant. But, Bixby wasn’t ready, so the button did nothing. Until now. Machine late learning In fact when launched, Bixby worked fine for people whose primary language was Korean. It was meant to understand English too, but there
Bixby learns English on Samsung S8 Read More »
Facebook Messenger and others are being favoured to regular text thanks to their versatility of file and media sharing. A new generation in communication The social media giant has recently announced that over 1 billion users communicate with Facebook Messenger globally each month. Chat apps are being favoured across all ages and Facebook is predicting
Messaging apps now rival mobile texting Read More »