[SMK] AI & Digital Marketing Capability Transformation
Spot is a social network app aiming to bring ‘real people together in the real world’ so they can ‘make moments’. Not a new Tinder That lead line might sound like a half-hearted campaign for Tinder, but this new app focuses on local events. In an interview with TechCrunch, app creator Oren Peli said was
Spot: social events app is definitely not Tinder Read More »
Having launched their self-serve Ads Manager back in May, Snapchat is now expanding the offering with an Advanced Mode more suited to power users. Advanced features The new mode promises a bunch of features that experienced ad managers will appreciate. These include an audience library, to save reusable target definitions a media library, to make it
Snapchat Ads Manager gets Advanced Mode Read More »
Snapchat’s Discover may yet be cloned again, with search-giant Google now coming to the party. Stamp: Google’s visual news If the rumours are true, the new service will let publishers create stories as text, images and video on a series of cards, with users swiping from one to the next. So far, the new service
Google to go Snappy with Stamp Read More »
CMO Council and Live Technology have recently reported that what consumers want most from the post-purchase experience is stronger customer and technical support well after the by. Excuse me, but I have a question According to new research, most consumers are frustrated by poor technical assistance (51.4%), weak warranty and claims processing (37.7%), and inadequate
The Inner Mind of the Post-Purchase Consumer Read More »
Consider yourselves forewarned: Facebook is cutting back on links to slow loading web pages. Fast, better, stronger Over the coming months, Facebook will be unveiling an update to News Feed allowing for faster linking to mobile-friendly web pages. According to Facebook engineers Jiayi Wen and Shengbo Guo, 40% of users abandon a web page that
Facebook’s News Feed rewards Fast Websites Read More »
Android apps in the Google Play store are now subject to AI-led quality tests, that will contribute to how often they’ll show up in searches. Algorithmic method In the same way that Google search famously ranks websites, the Android app store—Google Play—calculates uses a search and discovery algorithm to rank apps. Recently, that algorithm has
Google Play downranks crashy apps Read More »
Facebook is currently testing a new format that presents ads to a small group of Marketplace users in the US. Facebook feeds adverts The new initiative of bringing ads to marketplace will be in News Feed format that users are already familiar with, in order to foster a frictionless adoption. Clicking on an ad will
Facebook adopts Ads for Marketplace Read More »
LinkedIn is launching a dedicated app for Windows 10 to take advantage of your Windows action center. LinkedIn’s noteworthy notifications On the heels of Microsoft’s $26 billion acquisition of LinkedIn, the popular employment platform is getting integrated with Window’s operating system for more direct notifications. Described as a basic web wrapper of Windows 10, notifications
Martech Mashup: LinkedIn app and Windows 10 team up Read More »
InboxArmy has recently announced new statistics outlining the benefit of welcome emails when it comes to brand building and customer engagement. It’s nice to receive mail from friends According to InboxArmy, subscribers are 33% more likely to engage with a brand after receivng a welcome email. But that’s not the only benefit of a friendly
The Art of the Welcome Email Read More »
Amazon Spark is poised to improve product discovery through user-posted shoppable content. I like this, now you can like this Much like Instagram’s niche of shoppable photos, Amazon users can now post images, stories, or products of interest, that other users and comment and react to. The hope is to capture off-site social activity around
Amazon Spark brings photos and stories to Prime Read More »