[SMK] AI & Digital Marketing Capability Transformation
Reports on the death of apps have been greatly exaggerated, according to the latest figures from the App Store. App-etite for more Since launching in 2008, the Apple App Store has processed over 140 billion downloads. At the recent iPhone 7 launch, Apple CEO Tim Cook also revealed the App Store had seen 106% year-on-year
Stat Attack on Apps Read More »
A recent job posting at Amazon has sent virtual ripples through online communities, as the retail juggernaut enters a new medium. That’s ‘Mr.’ Director of Virtual Reality, bub It would seem Amazon is putting together a sleek team composed of engineers, scientists, creatives, and product managers, all in the name of building “Amazon’s VR shopping
Amazon Virtually Unstoppable Read More »
Another week, another Twitter update. This one seems rather handy though – a new Explore tab covering the most popular content types on the platform. The new Explorers Explore replaces the Moments tab, and is the place to find new stuff across live video, trending hashtags, searches, and Moments. The feature works in a similar
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The numbers are in: teens continue flocking to Snapchat – at the expense of stalwarts Facebook and Instagram. Numbers game The Taking Stock with Teens report from Piper Jaffray quizzed 10,000 US teens about their social usage and preferences. The report found 80% of teens use Snapchat monthly. This is up from 74% last year.
Study: Teens choose Snapchat over Facebook and Instagram Read More »
We Are Social has released its Digital in 2017: Global Overview report. It's packed with juicy details about all things online and social. Here are the highlights. Half full The internet turned 25 last year. Now half of the planet is online, and use a smartphone. Today more than half of global internet traffic now comes
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LinkedIn looks set to seriously increase its targeting capabilities in 2017, thanks to a new partnership with big data outfit DataSift. Who's looking at you, kid? DataSift crunches data from its partners' social media feeds to create bespoke advertising products. The firm has previously teamed with Facebook, Twitter, and Tumblr. LinkedIn and DataSift have now launched
Martech Mashup: PYLON LinkedIn Engagement Read More »
Influencer Marketing has long since moved from buzzword to established tool in the modern marketer's digital arsenal. But how can Influencer Marketing help you? A study from TapInfluence and Altimeter that surveyed 1700 Influencers and 100 marketers may hold some clues. Popular kids The study found the main reason Influencers resound with their audience is
Stat Attack: Influencer Marketing by the numbers Read More »
Instagram has released a new study showing how mobile is turning the home goods industry on its head. Home alone From January to March this year, one-fifth of US digital sales in the home goods category occurred on mobile. Indeed, IKEA now sees one third of its purchases happening on mobile. Gramming the goods Of
Instagram Study: Mobile and Home Goods Read More »
Spotify might be everyone's favourite music streaming service, but the Swedish outfit is positioning itself as a marketing smash hit, thanks to a new report. Listen up The Streaming State of Mind white paper surveyed 20,000 users in seven markets across the US, Australia, Canada, Germany, the UK, France, and Sweden. Spotify revealed half of
Is Spotify the next big thing for marketers? Read More »
Pinterest has launched ad groups, designed to give marketers more control over their campaigns. Pin to win Until now, Pinterest ad campaigns were composed of two elements: the campaign and Promoted Pins. Now Pinterest campaigns get a third element with ad groups. This feature gives you greater control over your Promoted Pins, in addtion to
Pinterest launches Ad Groups for Campaigns Read More »