[SMK] AI & Digital Marketing Capability Transformation
Just when you thought networks couldn't think of any more uses for them, Twitter now lets brands target ads based on emojis. Smiley Face Now advertisers can target users how have tweeted using emojis, or engaged with emoji-loaded tweets. The feature uses emoji activity as a signal of a user's mindset or mood. Twitter promises
Emojis now power target Twitter ads Read More »
YouTube has launched Director, a suite of products designed to help brands create video ads without breaking the bank. Lights, camera, upload YouTube announced Director in a blog post, explaining the feature comprises three elements: an app, professional assistance, and animated video. The YouTube Director app lets businesses create videos directly from their smartphone. The iOS
YouTube Director helps brands make video ads on a budget Read More »
If there's one thing Apple is known for, it's attention to detail. So each June at its Worldwide Developer Conference, Apple recognises developers who have created beautiful, well-designed apps with its Design Awards. Respecting the best This year's winners vary from productivity apps and multimedia tools for music and video to games. Square Enix was
Apple lauds beauty with 2016 Design Awards Read More »
The fight for internet safety will last for as long as people are online, and some areas remain more precarious than others. One of those is Twitter. The unsocial network The company continues to challenge large numbers of trolls and abusers head-on with an update to its block tool. While a popular option for victims
Block boost bans bad Twitter abusers Read More »
Facebook has just announced a raft of new features to amp up the appeal of its fledging Live video streaming service. Two's better than one At the recent VidCon event, Facebook explained Live will soon be able to host two-person remote broadcasts, allow you to schedule streams, and create virtual waiting rooms where viewers can
Facebook Live gets a bunch of new features Read More »
If we knew you were reading this on an Android device, this is where we'd type out an obscure word and ask you to tell us its meaning. Because with Google's latest Now on Tap update, definitions and other searches are only a click away, as is a new image search. What's that word? Introduced
Select and search with Google’s Now on Tap Read More »
MailChimp has just released a new product for SMEs it's calling Product Recommendations. Product placement Product Recommendations have long been used by major players like Amazon and Netflix. Now MailChimp has created a way that allows small businesses to send emails populated with products their subscribers might be likely to purchase. Buy in It works
MarTech Mashup: MailChimp releases Product Recommendations Read More »
It's that time of year again, when Mary Meeker's Internet Trends report gives us a comprehensive view into the state of play online. Here are the highlights of the 2016 report. Smartphones speed up Smartphone usage is rising, even as sales figures plateau. There are now 3 billion smartphone users globally, up 9% year-on-year. Yet
Internet Trends Report 2016: Key Takeaways Read More »
In a bid to establish itself as the place for moving, as well as still, images – Instagram is now recommending videos just for you. Must Watch List Instagram announced the update in a blog post. "Today, we’re introducing new “Picked for You” channels in Explore featuring videos grouped by your favorite topics and interests."
Instagram is now recommending videos just for you Read More »
In June Twitter launched support for 360-degree video for the NBA finals. Now the NRL has broken similar social ground, becoming the first sporting league roll out a Bot on Facebook's Messenger. Bits and bots The ground breaking bot, called SOO, is the font of all rugby trivia ahead of the Holden State of Origin
NRL unveils world-first State of Origin Messenger Bot Read More »