[SMK] AI & Digital Marketing Capability Transformation
With the rise of AI-based cha bots, many users can no longer tell the difference between the bot and a human agent. Are you alive? Upon quizzing over 4500 US adults, a new study reveals that the majority of users across social media are uninformed on how chatbots work. According to the study from Pew Research
Chatbots passing all Turing Tests Read More »
Nike Jordan will be playing with chat-based AI for their its marketing campaign. Behold the bot The company has teamed up with artificial intelligence developer Snaps to help promote the launch of Nike’s Jordan Brand with the use of a Facebook Messenger bot. Global senior director, Dan Harbison, sees the Messenger bot approach as a
Nike Jordan scores with Messenger Read More »
Facebook is continuing its crusade against so-called fake news with the release of the platform's latest cybersecurity mission statement. Earning trust In an effort to strengthen the reliability of authentic connections made through Facebook, a new policy is curtailing accounts created to deliberately mislead or manipulate users. Facebook has already cracked down on suspicious Groups,
Facebook Cracks Down on Dubious Activity Read More »
Facebook is upping the maximum amount of users for Groups and video conferences. More the merrier In what will be big news for active social communities, Facebook will now allow up to 250 members per Group. Facebook has begun preparations to merge features from Groups and Messenger – with promises of no annoying spam. But
Facebook Groups gets Even Bigger Read More »
Among the new generation of young professionals, frequently changing careers has become the norm. Creating that bridge With more than 40% of the working force taking interest in making jumps to new careers, 50% of those professionals are switching industries entirely. Generation Z is leading the stats in changing career paths at 3X the rate
LinkedIn focuses on Job-Hoppers Read More »
Find your typical Facebook photos to be too drab, or even boring? Get ready. The pictures are alive! (sort of) In an effort to keep ahead of the trends and force a bit of relevancy amongst youthful users, Facebook is rolling out 3D photos to the platform. What happens when you cross 3D with a
AI assisted Facebook Photos Read More »
Original programing is coming to Snapchat, and it's not all reality TV and event coverage either (!) Getting’ original Snapchat’s bread and butter remains its relevancy with teenage demographics, and now it wants to compete with big name subscription services with the launch of Snap Originals. Though Snapchat has the ear of the young crowd, it
Snapchat Programming gets Scripted Read More »
In an effort reminiscent of Twitter Lite, the platform has launched a new data-friendly mode to cut-down on performance and battery consumption. The new Tweet No longer will users need to download a separate app in order to keep a hold of their data consumption. At the tap of a button, users can switch over
Twitter launches ‘Data Saver’ Read More »
Some users may already be familiar with Lead Forms, which Facebook used for generating briefs for clients. Now you can track brand reach, awareness, and traffic with Instant Forms. True to form Now, all campaigns that utilise brand awareness, reach, and track traffic objectives will have access to Instant Forms, allowing clients to create newsletter signups,
Facebook rebrands Lead Forms Read More »
Google has announced an interesting feature to its Slides platform presentation tool. Do it real-time Google users can now add captions to live feed presentations during an active feed. The feature has been developed by the same team that revamped screen reader, magnifier, and Braille support for Google Docs, Sheets, and Slides. The new accessibility
Automated Captions for Google Slides Read More »