[SMK] AI & Digital Marketing Capability Transformation
Snapchat has launched their new pilot program Snapchat Storytellers which is meant to test the waters on courting influencers and bringing big brands to the business. Money and content The pilot is partnering brands with five of Snapchat’s strongest content makers, including Cyrene Q, Mplatco, and Shonduras. Theses Snap-celebs will appear in ads for Discover and Stories, […]
Snapchat Storytellers get Ad Backing Read More »
Snapchat has announced the development of a private marketplace for advertisers, which could bring brands to publishers for potential ad revenue. On the agenda Advertisers are now able to book advertisement space within specific channels and shows created by publishers and their ad partners. Publishing partners on the new self serve ad platform already include
Snapchat opens Discover Shows to Ads Read More »
Pinterest is approaching its $1 billion mark in ad revenue as it rolls toward 2019. Money is a good thing Critics were skeptical of Pinterest’s pricey private market valuation, but now Pinterest is having unmitigated success through mobile ads as it becomes the go-to spot for fashion and beauty. Investors are beginning to salivate with
Pinterest reaches $1 billion in Ad Sales Read More »
Google Sites are getting more social—that is, as social as Google+ is these days. Getting into embed In the same way that Google Sites have allowed for the insertion of Google Docs, YouTube clips, Drive files and maps, Sites users can now embed a stream from everyone’s favourite social media site, Google+. At first, it
G+ Streams easy embed into Google Sites Read More »
As contactless instore purchases become more the standard, experts are predicting Apple will take the lead. Plentiful fruits In the not-too-distant future, among debit, credit, and mobile transaction (like Google Pay and Samsung Pay) 50% of contactless device purchases will be Apple, according to Juniper Research. Due to Apple Pay’s wallet being included with iPhone
By 2020 Half of Tap Purchases will be Apple Pay Read More »
Facebook and Instagram are rolling out new tools to help users navigate and use their time more efficiently over their respective apps. New Arrivals The tools for both apps promise new daily reminders, increased notification control, and an easy to use activity dashboard, according to the latest announcement. Facebook wants very much to be seen
Better Time Management from Facebook Read More »
Chrome has launched into the virtual world. Daydreaming to browse Got a Daydream-ready Android phone? Is your Chrome app updated to the latest version? If so, next time you get things going in your Daydream headset, you will be able to open Chrome from the device’s virtual reality homescreen. What’s more, you can fully navigate
Browse in VR with Chrome Read More »
As the trend of vertically-shot mobile video continues to grow across social media, YouTube is adapting its player. Can’t beat ‘em? Join ‘em YouTube for PC is embracing the new format of keeping your mobile phone upright when filming, and will be providing stronger vertical support for upright videos. Don’t worry, the answer is not
YouTube battles the Vertical Read More »
LinkedIn has unveiled a new voice messaging system meant to encourage members to add a bit of personality to their professional profile. Hello with gusto Driving engagement once more is another innovation from the professional networking site that allows users to create minute-long voice recordings. Android and iOS users alike can start playing back their
LinkedIn gets Noisey with Recorded Messages Read More »
Apple is introducing its pay-per-install ad product for SMEs to overseas markets. Apple crosses the ocean As of now, Spain, South Korea, Japan, Italy, Germany, and France are among the international countries able to take advantage of Apple’s Search Ads Advanced. Thirteen countries in total have access to the ad program, which is rounded out
Apple Search Ads come to Asia and Europe Read More »