[SMK] AI & Digital Marketing Capability Transformation
YouTube has launched an incredible video production deal for businesses across the USA. It’s branded Director onsite. If an advertiser spends at least $350 on YouTube advertising, the service will plan, shoot and upload a 30 second promo spot for them. Free. Steps to a $350 YouTube promo After clicking ‘Book Shoot’ at director.youtube.com/onsite/#, a business […]
YouTube Director’s onsite deals Read More »
In honour of the recent International Women’s Day, Facebook reached beyond its usual marketing to bring practical tools to professional women the world over. Getting to business Facebook’s latest Community Finder tool is tailored for their #SheMeansBusiness program and strives to connect female entrepreneurs and women-owned business throughout 23 countries. Launched in 2016 in partnership
Facebook unveils Community Finder tool for #SheMeansBusiness Read More »
Instagram is bolstering creator content with their new Vertical Video Format. Height versus width As users continue to increase engagement through mobile devices, advertisers are focusing in on selfie and recording trends by mirroring content with a more vertical filming format. Partnering with Creative Shop, Instagram advertisers and storytellers are experimenting with the 9×16 video
Instagram Video goes Vertical Read More »
Google and Facebook have been racing towards total dominance of global ad revenues, but a recent report from eMarketer suggests smaller players may yet reel them back in. Ceding market share After years of unabated ascendancy, the two biggest players in digital ad distribution are facing stiff competition. The combined market share of Facebook and
Challengers claw ad revenue from Google, Facebook Read More »
Two clicks and you're livestreaming, with YouTube’s new Go Live feature. Where to click Using YouTube via Chrome on desktop, the ‘create video or post’ button—a camera icon with a plus symbol on it, right of the search bar—opens a menu that lets you either ‘upload a video’, or ‘Go Live’. Obviously, the latter is
Go Live simplifies YouTube for webcams Read More »
Google is launching a new program meant to alleviate the dilemma of choosing an Android device right for the day-to-day business of your brand. Let us help you To help point IT departments in the right direction, Google has unveiled the Android Enterprise Recommended program. The program is based on a series of criteria, such
New program gears Android to be more enterprise-friendly Read More »
Facebook is continuing to fine-tune how its users consume news articles, and increasing the amount of certified publishers in their news section. News and who provides it Facebook is increasing the “Breaking News” label to incorporate 50 more publishers throughout Australia, Europe, Latin America, and North America. Publishers with access to the label will also
Facebook adds 50 Publishers to ‘Breaking News’ label Read More »
Pinterest has released the latest numbers regarding online shopping through their popular hobby-centred app. 90% of weekly users purchased online Inspiring images and personalised recommendations are being sited as Pinterest’s main success when it comes to the app’s purchase influence. Having surveyed over 4000 weekly Pinners, it's clear that Pinterest is shaping which products are
Pinterest Shopping Analytics Breakdown Read More »
Twitter is currently looking at to bring its “blue checkmark” verification system to users, and not just enterprises. You are approved Twitter’s somewhat clandestine verification process is being rolled out to the average user without implying bias, thanks to a new scalable process of authentication. The move comes as a reaction to what Twitter product
Twitter’s Blue Checkmark soon Available to All Read More »
Facebook has announced it's continuing a push into the music business, leveraging a new partnership with the Warner Music Group. Warner joins the social network In the wake of licensing a new deal through indy label ICE, Facebook is continuing its musical growth in signing a major label previous unengaged through social media. The new
Facebook And Warner partner for Video and Messaging deal Read More »