February 2018

Ripple makes waves with Professional Matching App

Leave a Comment / LinkedIn, SMK Post / By SMK Editor

Former Tinder employees have splintered off to create their own match-maker inspired app for professional networking. Swipe right to contract Looking to compete with professional networking giant LinkedIn, Ripple represents a mobile-based alternative with a focus on professional mutual consent matching with a Tinder approach. To get started, Ripple pulls existing information from your Google, …

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Facebook battles Fake News with Publisher’s Survey

Leave a Comment / Facebook, SMK Post / By SMK Editor

Facebook recently announced News Feed will begin prioritising trustworthy publisher’s links after users fill out new survey consisting of two single questions. Simple, elegant, and straight to the point The new “exhaustive” survey consists of the following questionnaires: Do you recognize the following websites? Yes or No. How much do you trust each of these …

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Martech Mashup: Slack dash on Drive

Leave a Comment / SMK Post / By SMK Editor

Integration between Slack and Google Drive is taking a visual step forward, letting administrators see exactly what’s going on. Two-way notifications For a while now, teams that use the Google Drive integration for Slack have been able to look in Slack to see activity notifications of changes made to files via Google Drive. Now, after …

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Report: 2018 Advertising Trends

Leave a Comment / SMK Post / By SMK Editor

Last year saw some massive advancements in advertising, now experts are projecting 2018 to be no different. Web use and grabbing attention In a record year of online advertising surpassing television, Adzooma predicts more searches by voice, better audience targeting, stronger pay-per-clicks, and more image/video based ads. Voice searches spiked by 20% over 2017 and …

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MailChimp E-Commerce Expansions

Leave a Comment / SMK Post / By SMK Editor

MailChimp is doing more with e-commerce. Existing integrations are getting a mini-bundle of new functionality, and there’s a couple of fully-fresh ones to boot. BigCommerce, Ubercart & Drupal Commerce Users of these three popular suites can now get a bit extra from their MailChimp integrations, including auto-enabled popup forms and product retargeting emails. BigCommerce users …

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Google Sites get target specific

Leave a Comment / Google, SMK Post / By SMK Editor

Previously, you’ve been able to define who could edit a draft page in Google Sites. Now, Google’s added similar functionality to specify who can view a published site. How to publish for individual targets Site authors and editors can click the Share icon (a plus person icon). In the panel that opens up, change the …

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What the future holds for Snapchat

Leave a Comment / Instagram, SMK Post, Snapchat / By SMK Editor

Recently leaked stats show sgrowth in Snapchat Stories has halted, while Instagram Stories continues to grow. What is the Story? Snapchat is finding itself at a loss of momentum and learning it's difficult to recruit new talent amidst the recent slump in avenue growth. According to Taylor Lorenz of the Daily Beast, Snapchat’s Snap Map …

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How US users really feel about Social Media

Leave a Comment / Instagram, Pinterest, SMK Post / By SMK Editor

A recent Harris Poll reveals that social media may be at an all time high, but usage doesn’t translate to appreciation for the medium. America loves to hate social media The recent poll surveying 2000 adult online users stated that out of 89% who were familiar with Twitter, 43% were in favour and 46% wished …

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$5 million says YouTube wants upbeat content

Leave a Comment / SMK Post / By SMK Editor

In the wake of a few too many unflattering scandals, YouTube has announced a multi-million dollar investment towards ‘positive’ content creators. Changing the narrative Partnering with as many as 39 creators, YouTube's new push towards tolerance is focusing its talent base on spearheading racism, refugees, and stereotypes, just to name a few. YouTube’s two-year old …

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Big things on the horizon for Messenger

Leave a Comment / SMK Post / By SMK Editor

Facebook is doubling down on its promise for more meaningful interactions. Now Messenger will apparently assist you not only online, but in real life too. Messenger about to get a whole lot more social Falling in line with Mark Zuckerberg’s endeavour for more intimate interaction, 2018 is looking to be the year of Messenger’s great …

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Ripple makes waves with Professional Matching App

Facebook battles Fake News with Publisher’s Survey

Martech Mashup: Slack dash on Drive

Report: 2018 Advertising Trends

MailChimp E-Commerce Expansions

Google Sites get target specific

What the future holds for Snapchat

How US users really feel about Social Media

$5 million says YouTube wants upbeat content

Big things on the horizon for Messenger

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