Google has launched a verification process for folks representing brands online. However, it’s exclusively for brands that already have their own ‘branded Knowledge Panel’. Know your Knowledge Panel Since 2012, Google has shown summary information about businesses, celebrities, sports clubs, media properties and other organisational brands. Not every search shows a Knowledge Panel. Smaller orgs might […]
Martech Mashup: Google Knowledge Panels Read More »
We’re not always our best selves online, so now Snapchat wants to help users do a bit of personal spring cleaning. Did I say THAT? Snapchat is finally giving users the power of deleting past messages in group and friend chats that may not have been all that noble or appropriate. Breathe a sigh of relief
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Facebook is piloting a new subscriptions feature for small numbered groups, and continues to provide support for admins and foster community leadership. Power to the people Many admins create additional subscribers-only groups that rest alongside their existing group, needing additional tools to track and collect payment info. Now, admins can provide these experiences with built-in tools,
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Facebook has been testing new tools and experiences for content creators, and has shared their latest in community engagement and presence. Growing the op Facebook is focusing heavily on its Live With, Stories, and Watch Party features by adding new ways to make video more interactive and bring more original programing to the service. Along with
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The Google Play console is set to give new tools to app admins managing subscription-based products. Subs price management Previously, to change a subscription’s price you had to set up an entirely separate category of product, albeit one populated with the same old stuff you had before. The only difference between the categories was the
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LinkedIn in is again following the lead of its social competitors, this time with the addition of carousel ads of sponsored content. Professionally social Brands will soon be able to include a total of ten cards per carousel ad, each containing a customisable message. This lets users swipe right to see more ads. According to LinkedIn,
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Facebook wants users to go “truly interactive”, step away from passive viewing and become more participatory – in videos at least. Engage The social network wants online viewing audiences to participate with live-streamed content, making viewing more meaningful. Facebook recently announced new ways for creators and publishers to create engaging and interactive video, starting with
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Late June has seen Google launch some new AdWords features to improve management and measurement of success for YouTube promos. The sell and the salient facts They say it's ‘a collection of resources to help you tell great stories on YouTube’ What it actually amounts to is a way to automatically generate video iterations, and
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The adage of look-but-don’t-touch is going out of fashion as Instagram brings shopping fashionably in-app. Peruse, ponder, purchase Instagram users will soon notice that if a post happens to contain an adorable shopping bag icon, you can tap for details and even buy the item being pictured. Louis Vuitton, Aritzia, and Adidas are just a
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In a continuing effort to crack down on advertisers looking to employ mass phone targeting and email targeting, Facebook has explicitly stated permission from consumers is non-negotiable. Watching the ad men To avoid future privacy scandals, Facebook has added new accountability and transparency conditions for businesses using its Custom Audiences tool for phone and email based
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