[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

New: Google Marketing Platform

Another new Google brand is bringing enterprise tools together and tightenting the integration between them. One platform to rule them all DoubleClick and Analytics 360: they’re mainstays for many in professional digital marketing. Now, they’re coming together in a singular environment called the Google Marketing Platform. The official pitch for the new platform says it’s where […]

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Facebook’s new transparency for Ads and Pages

In its continuing mission to project a squeaky clean image and distance itself from everything fake-news and Russian hacker related, Facebook is brining yet another layer of transparency tools to Ads and Pages. Through the Looking Glass Should they choose, users can now view which ads a Page is running across Facebook, Instagram, Messenger, and Facebook's

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Pages to Instagram Crossposts coming to Facebook

Facebook wants to allow users to automatically post across platforms, thanks to their latest test feature. Post-to-post coverage Crossposting has become a trend at Facebook HQ, and the rumours are proving true as updates to crosspost from Pages to Instagram has come to fruition. Still in testing, the feature was first spotted by social expert

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Facebookers using platform less for News

Despite Facebook’s best efforts, the issues of privacy and fake news have taken their tole as users flock less and less to the social network to get their news. What’s up? More and more users are getting their news coverage from other Facebook owned apps like WhatsApp and Instagram, while Facebook’s news street cred diminishes.

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Facebook talks SMBs and Customer Privacy

Facebook has announced partnerships with small and medium businesses to build privacy directly into their services. Getting down to business With Privacy being the being the number one priority, Facebook is bringing free resources for businesses and developers to provide a basic overview of good security practices. US Facebook has partnered with George Washington University

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