Snapchat has launched Story Ads, a new format allowing easy to access brand tiles in the Discover feed. Visibly snappy Snapchatters can view collections to upwards of three to 20 Snaps within a given product category, from movies and fashion to product lines. Fifty Shades Freed recently saw success in reaching audiences through viewable snaps […]
Brands take to Story Ads on Snapchat Discover Read More »
Messenger Stories is doing what works for its sister app and competitors: it's unveiled a new “polls” sticker. Get those thoughts The process is clean and simple enough, users need only choose the poll sticker, provide options to choose and the poll will reveal the percentage of user votes for each. Don’t know what to name
Look out! Messenger launches Polls Read More »
Looking for that perfect fit in your next position? LinkedIn's latest might be right up your alley. Look at Me The feature, simply called How You Match, appears on the right hand side of the page whenever you’re looking at job on LinkedIn. As the name implies, the feature cross-checks a number of data points
LinkedIn launches How You Match Read More »
Facebook has created a comprehensive list of the best ways to drum up capital through video engagement and the best ways to keep an audience. Effective video content Publishers and creators can now better focus their priorities to foster stronger interactions between their viewers and create and maintain loyal fanbase. Top of the list, get
How to Monetise Video on Facebook Read More »
Instagram is teaming up with Facebook IQ to hone in on the key factors that capture the attention of users and yield results. Best Practices Over 300 million users create stories daily with more than 50% of businesses doing so monthly and Instagram wants to drive ads further in Stories. Already having proven the success
Best Instagram Ad Strategies Read More »
‘Rewarded ads’ are growing in popularity, so AdMob is making it easier to see how yours are working. AdMob’s rewarded ads AdMob—the mobile advertising company acquired by Google in 2009— launched ‘rewarded ads’ on their platform last year. Rewarded ads that appear in an app, giving the audience an option to view an ad in
AdMob’s better data on ‘Rewarded Ads’ Read More »
Google has added a new tool to make composing emails faster and more intuitive with a bit of an AI edge. Predictable The new predictive add-on can generate suggested phrase endings that the user can accept or reject, thanks to Smart Compose. Smart Compose analyses common speech patterns using Google’s AI and offering auto-filled sentences
Gmail’s clever new Type Feature Read More »
Snapchat’s latest numbers are the least favourable they’ve ever been with a 15% fall in shares within the first quarter of 2018. Frowny Ghost Snapchat's shareholders are not excited by the slowed 2.3% growth, compared to the 5.05% of Q4. The platform only reached 187 million daily users, according to the latest posted quarterly earnings.
Sad Q1 for Snapchat Read More »
Agencies will soon be able to sign-up for agency-specific Google My Business accounts, to manage client accounts and listings in a G-approved way. Third-party party Google has come to the party, allowing agencies to establish their own Google My Business accounts to manage client listings. At the same time, they’ve streamlined the way listing access
Agencies invited to Google My Business Read More »
We recently came across this article by Nick Henderson, Global Manager of Social for Tourism Australia, discussing what's happened to video on Facebook, following recent algorithmic changes. We reckon it's chock full of valuable, actionable takeaways for local marketers. You can read the original article here. Below you'll find Nick's article republished in full,
Guest Post: What Happened to Video on Facebook? Read More »