Pinterest continues to roll out a steady stream of clever updates for marketers. The latest: three new ways to reach and target Pinterest's growing, often well-heeled, audience. Stay on target Pinterest announced the new features, Customer list targeting, Visitor retargeting, and Lookalike targeting, in a blog post. Customer list targeting lets marketers use mobile IDs […]
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Uber trendy team messaging service Slack has just released a handy new feature – video calling. Call it in Slack announced the update in a blog post, explaining the feature was now available to all users running Slack on web, desktop, or mobile. Apparently Slack has been intensively testing the feature for months to make
MarTech MashUp: Video calls come to Slack Read More »
A trend seems to be emerging as we approach the halfway point of 2016: social networks leaning on users to embrace new features – whether users want to or not. Twitter's Moment Twitter might be facing an ongoing problem with stalling growth, but you can't accuse the micro-blogging platform of inaction. Twitter is the most
Twitter Moments move into the spotlight Read More »
How much is a Like, comment, or emoji really worth? A new update from Facebook may finally be able to answer that most vexing question. Cash it up Facebook announced a revamp to its Local Awareness feature in a blog post, explaining the update will give retailers more insights into the effectiveness of their Facebook
Facebook’s powerful new tools track real-time conversions Read More »
Apple is planing to shake up its App Store in an effort to improve the platform for both consumers and developers. Ad + App Apple is reportedly working on a raft of measures to shake up the App Store experience, in the face of slowing demand and a saturated market. These include streamlining the time
Apple amps up App Store with Ads Read More »
Sick of using words, thumbs ups, or communicating with scores of other emojis? Now you can be heard loud and clear with video replies in Facebook comments. Screen shot Facebook announced the news in a blog post. "At Facebook’s 50th Hackathon early this year, we prototyped the ability to upload a video into comments and
Facebook now lets you record Videos in Comments Read More »
It's that time of year again: the Brandz Top 100 Most Valuable Global Brands study has been released. And the winner is… Google has managed to wrestle top billing from Apple to be named the world's most valuable brand, by a (relative) whisker. Google increased its value 32% to US$229 billion this year, while Apple
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Like the long-promised winter in Game of Thrones, business tools are coming…to Instagram. Biz schiz In a recent blog post, Instagram outlined its soon-to-be released new features for brands. "With so many companies using Instagram, and many people on the platform interacting with them, there was a desire from our business community to do more.
Instagram prepares to launch new Business Tools Read More »
Size doesn't always matter, but it can make a world of difference on mobile. This modern conundrum is something Google is looking to solve with a handy new update. More room to move Now when select users visit the Google Play store and download large apps, the store now provides you with a list of
Google wants to save you space on mobile Read More »
The beauty of the internet is that almost everything is at our fingertips – including old and new prices on anything from household items to computers and devices. The old switcheroo A common sales tactic in today's market is the price guarantee, enabling customers to earn a refund for the difference in price if the
StartUps force Amazon’s hand Read More »