[SMK] AI & Digital Marketing Capability Transformation
New Zealand might be a country of 4.4 million, but it punches way above its weight when it comes to social nous. Here are the latest social facts from the Land of the Long White Cloud. Facebook The most popular Facebook Page in New Zealand is YouTube sensation Jamie's World with 9.8 million global fans […]
New Zealand Social Stats Read More »
Google has just updated its Search app on Android, making discovering content buried in apps easier to access. Searchable The new search mode, called In Apps, can be used to dig up all sorts of useful data. The search is performed entirely on your phone, rather than sent to remote servers. This means search is
Google Search gets more mobile mojo Read More »
Instagram's been busy Spring cleaning. First the network added a long overdue zoom function, now Instagram has dropped photo maps, but gets better at shooting in the dark. Low light Now when shooting in low light, a moon-shaped button appears on the bottom of the screen. Tapping the button automatically optimises settings to capture images
Instagram drops Maps, gets better in low light Read More »
Pinterest has just launched a new way for marketers to connect with well-heeled pinners: Promoted Videos. Promo spot Promoted Videos work in a slightly different way to similar offerings from Facebook, YouTube, and Twitter. Pinterest's custom video player runs the ads, which appear as animated posts. You can pick stills from the start of the
Pinterest launches Promoted Video Read More »
Learning takes time, especially when you have to wait. For that reason Google has introduced a complete demo account to Google Analytics, allowing anyone to apply their knowledge on real numbers. Data days Google Merchandise Store, an online outlet that sells Google-branded clothes and paraphernalia, is the source for the demo account. All the most
Demo account comes to Google Analytics Read More »
Mobile marketing platform Banana Splash has recently announced new personalised real-time marketing options, aimed at brands looking for easy-to-use and affordable options. The personal touch Banana Splash uses a range of templates to get you up and running. You start by entering your website URL, along with your name, email address, and industry. You then select
Martech Mashup: Banana Splash update Read More »
Facebook Offers has just been overhauled and optimised for mobile shoppers. Shake it up Facebook announced the update in a blog post. "Everybody loves a great offer. Advertisers want to attract people with discounts and other promotions, and people want to be able to easily claim and redeem offers whenever and wherever they like." Mobile
Facebook Offers gets optimised for mobile Read More »
Maintaining its position as the most polite social network, Pinterest has just rolled out three improvements – thanks to feedback from users. Pinning is winning The first update aims to make messaging more streamlined. Until now, you and another user had to be following each other if you wanted to send a message, or board
Pinterest’s three new improvements Read More »
From live streaming to 360 and VR content, Facebook has embraced practically every form of online video. Now Facebook is reportedly dipping its toe into contentious waters: autoplay video with sound. Sounding off Select users in Australia will now be shown Facebook videos that autoplay with sound – this includes ads and Facebook Live content.
Facebook testing Autoplay videos with Audio Read More »
Instagram Stories is already a hit with mobile users, but it can be harder keeping up to speed from the good old fashioned web. Now a new extension for Chrome is seeking to plug the gap. Webby good idea Chrome IG Story, as the name implies, is an extension that lets you view Instagram Stories
Watch Instagram Stories on the web Read More »