[SMK] AI & Digital Marketing Capability Transformation
Think Facebook couldn’t possibly get bigger? Think again. The social network’s advertising reach is about to extend to non-users across the web. Gate keepers Facebook has long used its extensive demographic information to serve targeted ads to its 1.6 billion users. Now a new feature called Audience Network will bring that know-how to third party […]
Facebook declares war on Google Read More »
Images are getting sharper, videos are 4K, VR content's on the way. All these advances are great, but they do make the task of transferring large files somewhat taxing. So until we get the NBN, Jumpshare might be the solution. Jump the shark Jumpshare is a dedicated uploader that lives unobtrusively on your PC or Mac. Simply
Share the love (and data) with Jumpshare Read More »
As we head into winter, what better time to have a look at the latest Australian Facebook stats? So rug up and keep reading about how the social network's navigating Down Under. Oi oi oi Facebooker's are musical types. AC/DC is the Australian Page with the greatest number of followers – 30.3 million at latest
Australia’s latest Facebook stats Read More »
Google has just launched Spaces, an app designed to give users its most powerful tools to communicate. Gimme some Space Spaces works like this: you create a 'Space' around a specific topic, then invite your friends to have a chat about it. People can be invited through other messaging apps, contacts, and social media. Sounds basic
Google’s Spaces app is a mash up of its favourite toys Read More »
As the weather cools and we spend more time indoors, brooding and restlessness can become more pronounced. And along with it a yearning for change. While most of us wouldn't say no to mid-winter tropical getaway, sometimes another change of scene can be just as beneficial. At your fingertips The Indeed Job Search app is
Indeed, your next job is at your fingertips Read More »
Microsoft has just released a bunch of updates making editing and sourcing credible content on Office 365 easier. Here’s what you need to know. Editor Microsoft is billing Editor as an advanced proofing and editing service for Word. It does this via machine learning and natural language processing. In plain terms, Editor will offer tips
MarTech MashUp: Office 365 update Read More »
More than two years after Google introduced extensions for its Docs and Sheets web apps, the company has brought a select few to the Android versions. Google has partnered with eight developers to kick-off proceedings, while opening up a preview for others to get involved. Ta-ta, tasks As phones continue to grow and tablets hang
Android adds Docs add-ons Read More »
Never scared to tinker with its search algorithms, Google will soon implement a change that demotes websites that obstruct content. The move is specifically aimed at making the search experience better for mobile users, whose touch-screens have less leeway for popups. Right ideas Two years ago Google added a mobile-friendly label to its search pages
Pipe down those popups, says Google Read More »
It's going to take a long time for the gloss to wear off at Snapchat, with two more years of huge growth predicted. eMarketer's recent report about the messaging app predicts that many more US smartphone users will sign up in the coming years, regardless of age. On for young and old eMarketer estimates that
Soaring Snapchat won’t slow down anytime soon Read More »
Users are more likely to consider purchasing from brands that use interactive video advertisements, a new study has found. Market research firm EyeSee conducted the study for digital advertising company Exponential Interactive, with 500 US participants monitored and quizzed for results. Testing times The participants were shown interactive video ads and 30-second pre-roll units, as
Interactive video ads boost brand perception Read More »