[SMK] AI & Digital Marketing Capability Transformation
Threads has stormed to 150 million downloads faster than any other app – beating the previous fastest, Pokémon GO, by 27 days. It only took six days for Meta’s Twitter rival to reach that milestone and break Pokémon GO’s record – which it held since 2016. It also has nearly 100 million weekly active users, […]
Instagram’s Threads Crosses 150M Downloads Worldwide Read More »
Ad intelligence firm Adalytics has busted Google’s TrueView video campaign offering wide open – or so it claims. According to its research, Google has been charging brands for videos shown on “websites and apps in which the consumer experience did not meet Google’s stated quality standards”. A TruView problem – or so Adalytics says TruView
New Research Accuses Google of Ripping off Video Advertisers Read More »
LinkedIn’s editor-in-chief Dan Roth has lifted the lid on what brands need to do to amplify reach and engagement – especially as the platform recently updated its algorithm in response to user feedback saying that there was too much personal posting and gaming of the system. LinkedIn has been ranking content in a similar way
LinkedIn Updates Algorithm To Reward More Professional Content Read More »
TikTok has launched a new free tool that can help marketers create scripts for TikTok videos in seconds. Called Script Generator, the tool is available to TikTok Creative Centre users with a desktop TikTok for Business Account, and it uses AI to automatically generate scripts for potential videos. Michael Fee, Lead Product Marketing Manager, TikTok,
TikTok Streamlines Video Creation With New AI Script Generator Read More »
Twitter alternative Threads has become the quickest app to reach 100 million members after it was launched on Wednesday 5 July, a day earlier than scheduled. Incredibly, it hit 30 million users after 24 hours and 70 million within 48 hours. Meta Our vision with Threads is to take what Instagram does best and expand
Meta’s Twitter Clone Tops 100m Members In Under 5 Days Read More »
Google’s new Demand Gen and Video View campaigns will give advertisers extra ways to use AI for asset creation and ad targeting – and will make it easier for marketers to connect with consumers and drive intent from mid-funnel to purchase. Demand Gen does a lot of the creative heavy lifting for marketers by automatically
Google Announces New AI-Powered Ad Options Read More »
After the success of its February 2023 launch, Instagram has expanded its Broadcast channels to creators across the globe. Broadcast channels let creators and brands talk directly to their audience via posts in a messenger-like platform. Followers can react to content and participate in polls, but they can’t message back, which Meta describes as a
How Instagram Expanded Its Broadcast Channels Read More »
Meta is adding tools to Whatsapp Business that will help businesses connect with customers more efficiently. One of these tools allows brands to launch Facebook and Instagram ads without needing an account – all that’s required is an email address and a way to pay for the adverts. WhatsApp “When people click on an ad,
WhatsApp Expand Business Messaging Offerings Read More »
Reels now account for more than 50% of the time people spend on Facebook and Instagram, while the short-form videos are being re-shared at a rate of 2 billion per day – a number that has doubled over the past six months. Reels consumption doubling In fact, Reels have become so important that marketers are
Meta Expands Instagram Reels Ads & Tests Music Optimisation Read More »
For marketers looking for new ways to connect with their audience on LinkedIn, there is some good news on the way! LinkedIn is making its Thought Leader Ads and Conversation Ads more widely available from July. Both ads should help brands to help make more human connections with an audience; Conversion Ads prompt users to
LinkedIn Expands Thought Leadership; Conversation Ads Read More »